About Us

Welcome to WTFlex — where Indian streetwear culture meets unapologetic self-expression. Born and bred in Mumbai, we exist to outfit Gen Z in bold, original, made-in-India fits.

Our Story

We started with a simple idea: there’s too much imitation, too many recycled designs in fashion, and not enough brands speaking the language of today’s youth. That’s where WTFlex comes in. We design from scratch, for the culture, by the culture. Our name? Shock value. Style movement. “What The Flex” is more than a phrase—it’s a mindset. On our website you’ll find oversized tees, varsity jackets, denim, cargos, caps and more, all built with premium fabrics and designed to flex. WHAT THE FLEX

What We Stand For

100 % Authentic Designs: No knock-offs. No trends copied. We craft our pieces to set the pace, not chase it. WHAT THE FLEX

Gen Z Focused: Every cut, every graphic, every drop is made with the new wave in mind—digital-first, culture-rich, unapologetic. WHAT THE FLEX

Unisex & Versatile: Streetwear has no gender lines. Our fits adapt, transform, and express freedom of style. WHAT THE FLEX

Proudly Indian: Designed and made in India. We’re bringing Indian streetwear onto the global map. WHAT THE FLEX

Our Collection

Whether you’re hunting for oversized tees with attitude, statement varsity jackets, relaxed‐fit denims or bold accessories—our collection is curated to let you flex your identity. From everyday comfort to standout pieces, WTFlex gives you the style tools. WHAT THE FLEX

Why Choose Us

Because with WTFlex you’re not just buying clothes—you’re joining a movement. A movement of bold youth, of self-expression, of high quality with no luxury markup. We believe style should be accessible yet significant.

Our Contact Details

Mail: support@wtflex.in
Phone: +91 91115 53117 (12:00 pm to 8:00 pm)
Instagram: @wtflex.in

Office Address:
503 A-Wing, Goregaon One Aspect, Goregaon West, Mumbai 400104

Business Address (Pune):
501, Srajan College of Design, Mulshi Road, Srajan Media Art Research, Bavdhan Khurd, Pune, Maharashtra 411021

Join the FlexFam

You’re not just a customer—you’re part of the WTFlex community. Our FlexFam is over 100K strong and growing. Drop in on Instagram, tag your fit, flex your vibe, and let’s shape the future of Indian streetwear together.

Thanks for choosing WTFlex.
Now go ahead—flex your style.