{"title":"40% Collection","description":"\u003cp\u003eShop our exclusive 40% off collection featuring premium streetwear — from heavyweight tees and oversized hoodies to denim jackets, cotton caps, and more.\u003c\/p\u003e","products":[{"product_id":"few-of-us-khaki-green-cotton-jacket","title":"Few Of Us Cotton Jacket","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe Few Of Us Cotton Jacket is made for effortless layering. Lightweight, breathable, and easy to style, it brings comfort and versatility to your everyday fits.\u003cbr\u003e\u003cbr\u003eWhat's on Print:\u003cbr\u003eFront: What The Flex \u003cbr\u003eBack: Few Of Us \u003cbr\u003e\u003cbr\u003eStyling Tip: Pair it with our Burnt Blue Baggy Denim Jeans and a basic white t-shirt for a warm, layered look perfect for chilly days.\u003c\/span\u003e\u003c\/p\u003e","brand":"DHRUV BHAI - LUDHIANA","offers":[{"title":"Khaki Green \/ XS","offer_id":56072087371942,"sku":"CJ-FEWBROWN-XS","price":1799.4,"currency_code":"INR","in_stock":true},{"title":"Khaki Green \/ S","offer_id":56072087404710,"sku":"CJ-FEWBROWN-S","price":1799.4,"currency_code":"INR","in_stock":true},{"title":"Khaki Green \/ M","offer_id":56072087437478,"sku":"CJ-FEWBROWN-M","price":1799.4,"currency_code":"INR","in_stock":true},{"title":"Khaki Green \/ L","offer_id":56072087470246,"sku":"CJ-FEWBROWN-L","price":1799.4,"currency_code":"INR","in_stock":true},{"title":"Khaki Green \/ XL","offer_id":56072087503014,"sku":"CJ-FEWBROWN-XL","price":1799.4,"currency_code":"INR","in_stock":true},{"title":"Khaki Green \/ XXL","offer_id":56072087535782,"sku":"CJ-FEWBROWN-XXL","price":1799.4,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/4551\/3126\/files\/MODELBACKBROWN.jpg?v=1767691128"},{"product_id":"hotbox-cream-cap","title":"Hotbox Cotton Cap","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBuilt for the ones who carry their own fire. The hotbox cap is smoke, heat, and attitude in motion  hazy vibe, crisp look, lit without a lighter.\u003c\/p\u003e","brand":"KAPTURE HEADWEAR - MUMBAI","offers":[{"title":"Cream","offer_id":56227368796326,"sku":"CAP-HOTBOX","price":899.4,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/4551\/3126\/files\/CreamCapWebsite1.jpg?v=1767694289"},{"product_id":"blessed-cotton-sweatshirt-1","title":"Blessed Cotton Sweatshirt","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eMore than a layer, it’s a state of mind. The Blessed Boxy-Fit Sweatshirt delivers relaxed structure with a calm, street-first attitude.\u003cbr\u003e\u003cbr\u003eWhat's on Print:\u003cbr\u003eFront: What The Flex \u003cbr\u003eBack: Blessed But Can't Teach Heart\u003cbr\u003e\u003cbr\u003eStyling Tip: Make it hit better with Rust Olive Baggy Denim Jeans bringing both warmth and an understated, refined edge.\u003c\/span\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"NISHANT - DELHI","offers":[{"title":"Brown \/ XS","offer_id":56072095170726,"sku":"OS-BLESSED-XS","price":1619.4,"currency_code":"INR","in_stock":false},{"title":"Brown \/ S","offer_id":56072095203494,"sku":"OS-BLESSED-S","price":1619.4,"currency_code":"INR","in_stock":false},{"title":"Brown \/ M","offer_id":56072095236262,"sku":"OS-BLESSED-M","price":1619.4,"currency_code":"INR","in_stock":false},{"title":"Brown \/ L","offer_id":56072095269030,"sku":"OS-BLESSED-L","price":1619.4,"currency_code":"INR","in_stock":false},{"title":"Brown \/ XL","offer_id":56072095301798,"sku":"OS-BLESSED-XL","price":1619.4,"currency_code":"INR","in_stock":false},{"title":"Brown \/ XXL","offer_id":56072095334566,"sku":"OS-BLESSED-XXL","price":1619.4,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/4551\/3126\/files\/MODELBACK.jpg?v=1767697313"},{"product_id":"unkillable-hoodie","title":"Unkillable Boxy-Fit Hoodie","description":"\u003cp\u003eThe Unkillable Hoodie is built for the ones who refuse to fall off. It’s loud, bold and impossible to ignore — a statement piece that reps resilience, hunger and that “can’t stop me” energy. Heavy on comfort, heavier on attitude. If you wear it, you better live it.\u003c\/p\u003e\n\u003cp\u003eWhat’s on Print:\u003c\/p\u003e\n\u003cp\u003eFront: What The Flex \u003cbr\u003eBack: UKILLABLE\u003c\/p\u003e","brand":"ROHIT BHAI - MUMBAI","offers":[{"title":"Blue \/ XS","offer_id":56072099889318,"sku":"OH-UNKILLABLE-XS","price":1499.4,"currency_code":"INR","in_stock":true},{"title":"Blue \/ S","offer_id":56072099922086,"sku":"OH-UNKILLABLE-S","price":1499.4,"currency_code":"INR","in_stock":true},{"title":"Blue \/ M","offer_id":56072099954854,"sku":"OH-UNKILLABLE-M","price":1499.4,"currency_code":"INR","in_stock":true},{"title":"Blue \/ L","offer_id":56072099987622,"sku":"OH-UNKILLABLE-L","price":1499.4,"currency_code":"INR","in_stock":true},{"title":"Blue \/ XL","offer_id":56072100020390,"sku":"OH-UNKILLABLE-XL","price":1499.4,"currency_code":"INR","in_stock":false},{"title":"Blue \/ XXL","offer_id":56072100053158,"sku":"OH-UNKILLABLE-XXL","price":1499.4,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/4551\/3126\/files\/F3C2E030-56E6-485E-A7C3-DB70678991CF.png?v=1767799322"},{"product_id":"light-grey-classic-korean-pants","title":"Light Grey Classic Korean Pants","description":"\u003cp\u003eA sleek everyday essential with a straight, structured fall and effortless comfort. Minimal, polished, and easy to style for work, travel, or elevated casual looks. Crafted in smooth, breathable fabric that keeps your fit sharp all day.\u003c\/p\u003e","brand":"SOMIL - SURAT","offers":[{"title":"Grey \/ 26","offer_id":56072102936742,"sku":"KP-LIGHTGRY-26","price":1199.4,"currency_code":"INR","in_stock":true},{"title":"Grey \/ 28","offer_id":56072102969510,"sku":"KP-LIGHTGRY-28","price":1199.4,"currency_code":"INR","in_stock":true},{"title":"Grey \/ 30","offer_id":56072103002278,"sku":"KP-LIGHTGRY-30","price":1199.4,"currency_code":"INR","in_stock":true},{"title":"Grey \/ 32","offer_id":56072103035046,"sku":"KP-LIGHTGRY-32","price":1199.4,"currency_code":"INR","in_stock":true},{"title":"Grey \/ 34","offer_id":56072103067814,"sku":"KP-LIGHTGRY-34","price":1199.4,"currency_code":"INR","in_stock":false},{"title":"Grey \/ 36","offer_id":56072103100582,"sku":"KP-LIGHTGRY-36","price":1199.4,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/4551\/3126\/files\/LIGHTgrey1_jpg.jpg?v=1776693539"},{"product_id":"wildside-acid-wash-boxy-vest","title":"Wildside Brown Acid Wash Boxy Vest","description":"\u003cp\u003eThe Wild side Acid Wash Vest keeps things raw and unfiltered. Finished in a deep rust tone, it’s cut sleeveless and built for those who move without second guessing every decision of their lives.\u003c\/p\u003e\n\u003cp\u003eWhat's on print:\u003c\/p\u003e\n\u003cp\u003eFront: Minimal Branding\u003c\/p\u003e\n\u003cp\u003eBack: Wildside. Without a doubt.\u003cbr\u003e\u003c\/p\u003e","brand":"V PRINTS - MUMBAI","offers":[{"title":"Brown \/ XS","offer_id":56072115781798,"sku":"AV-WILDSIDE-XS","price":899.4,"currency_code":"INR","in_stock":true},{"title":"Brown \/ S","offer_id":56072115814566,"sku":"AV-WILDSIDE-S","price":899.4,"currency_code":"INR","in_stock":true},{"title":"Brown \/ M","offer_id":56072115847334,"sku":"AV-WILDSIDE-M","price":899.4,"currency_code":"INR","in_stock":true},{"title":"Brown \/ L","offer_id":56072115880102,"sku":"AV-WILDSIDE-L","price":899.4,"currency_code":"INR","in_stock":true},{"title":"Brown \/ XL","offer_id":56072115912870,"sku":"AV-WILDSIDE-XL","price":899.4,"currency_code":"INR","in_stock":true},{"title":"Brown \/ XXL","offer_id":56072115945638,"sku":"AV-WILDSIDE-XXL","price":899.4,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/4551\/3126\/files\/WildsideAcidWashVestBack.jpg?v=1767824073"},{"product_id":"optimistic-behaviour-oversized-hoodie","title":"Optimistic Behaviour Oversized Hoodie","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eOptimistic Behaviour Oversized Hoodie in midweight fabric made from a cotton blend with a soft brushed inside with all-over print. Double-layered wrapover hood, dropped shoulders, a kangaroo pocket and ribbing at the cuffs and hem.\u003cbr\u003e\u003cbr\u003eWhat’s on print:\u2028\u2028\u003cbr\u003e\u003cbr\u003eBack: It’s great when stuff melts, Optimistic Behaviour by What The Flex.\u003cbr\u003e\u003cbr\u003eFront: A New Concept\u003c\/span\u003e\u003c\/p\u003e","brand":"ROHIT BHAI - MUMBAI","offers":[{"title":"Grey \/ XS","offer_id":56072870133926,"sku":"OH-OPTIMISTIC-XS","price":1199.4,"currency_code":"INR","in_stock":true},{"title":"Grey \/ S","offer_id":56072870166694,"sku":"OH-OPTIMISTIC-S","price":1199.4,"currency_code":"INR","in_stock":true},{"title":"Grey \/ M","offer_id":56072870199462,"sku":"OH-OPTIMISTIC-M","price":1199.4,"currency_code":"INR","in_stock":false},{"title":"Grey \/ L","offer_id":56072870232230,"sku":"OH-OPTIMISTIC-L","price":1199.4,"currency_code":"INR","in_stock":false},{"title":"Grey \/ XL","offer_id":56072870264998,"sku":"OH-OPTIMISTIC-XL","price":1199.4,"currency_code":"INR","in_stock":false},{"title":"Grey \/ XXL","offer_id":56072870297766,"sku":"OH-OPTIMISTIC-XXL","price":1199.4,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/4551\/3126\/files\/optimistic_Ai_wesbite_BACK.png?v=1767778934"},{"product_id":"matcha-green-cloudfeel-jacket","title":"Matcha Green Cloudfeel Jacket","description":"\u003cp\u003eSoft texture, grounded tone. The Matcha Green Cloudfeel Jacket blends laid-back comfort with a calm street presence you can wear on repeat.\u003c\/p\u003e\n\u003cp\u003eWhat's on Print:\u003cbr\u003eFront: What The Flex \u003c\/p\u003e\n\u003cp\u003eStyling Tip: Create the vibe with our Ice Blue Straight Cut Jeans and a basic white t-shirt resulting in a fit that feels comfortable, confident, and unapologetically cool.\u003c\/p\u003e","brand":"JATIN - DELHI","offers":[{"title":"Green \/ XS","offer_id":56072911028390,"sku":"AP-GREENCLOUD-XS","price":2399.4,"currency_code":"INR","in_stock":false},{"title":"Green \/ S","offer_id":56072911061158,"sku":"AP-GREENCLOUD-S","price":2399.4,"currency_code":"INR","in_stock":true},{"title":"Green \/ M","offer_id":56072905621670,"sku":"AP-GREENCLOUD-M","price":2399.4,"currency_code":"INR","in_stock":true},{"title":"Green \/ L","offer_id":56072911093926,"sku":"AP-GREENCLOUD-L","price":2399.4,"currency_code":"INR","in_stock":true},{"title":"Green \/ XL","offer_id":56072911126694,"sku":"AP-GREENCLOUD-XL","price":2399.4,"currency_code":"INR","in_stock":true},{"title":"Green \/ XXL","offer_id":56072911159462,"sku":"AP-GREENCLOUD-XXL","price":2399.4,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/4551\/3126\/files\/MODELFRONT_5.jpg?v=1767779742"},{"product_id":"elite-brown-cloudfeel-jacket","title":"Elite Brown Cloud Feel jacket","description":"\u003cp\u003eStep into comfort with this ultra soft, cloud-feel jacket crafted for everyday ease.\u003cbr\u003eIts rich brown tone adds warmth to any fit, making it your go-to layer for effortless style.\u003c\/p\u003e\n\u003cp\u003eWhat's on print:\u003cbr\u003eFront: What The Flex \u003cbr\u003eBack: \"A\" artwork\u003c\/p\u003e\n\u003cp\u003eStyling Tip: Pair it with our Flex Soda T-shirt  for layering and Rust Olive Baggy Denim jeans to for a snug stylish winter look .\u003c\/p\u003e","brand":"ROHIT BHAI - MUMBAI","offers":[{"title":"Brown \/ XS","offer_id":56073331245222,"sku":"AP-CLOUDBROWN-XS","price":2399.4,"currency_code":"INR","in_stock":true},{"title":"Brown \/ S","offer_id":56073331277990,"sku":"AP-CLOUDBROWN-S","price":2399.4,"currency_code":"INR","in_stock":true},{"title":"Brown \/ M","offer_id":56073331310758,"sku":"AP-CLOUDBROWN-M","price":2399.4,"currency_code":"INR","in_stock":false},{"title":"Brown \/ L","offer_id":56073331343526,"sku":"AP-CLOUDBROWN-L","price":2399.4,"currency_code":"INR","in_stock":true},{"title":"Brown \/ XL","offer_id":56073331376294,"sku":"AP-CLOUDBROWN-XL","price":2399.4,"currency_code":"INR","in_stock":true},{"title":"Brown \/ XXL","offer_id":56073331409062,"sku":"AP-CLOUDBROWN-XXL","price":2399.4,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/4551\/3126\/files\/BACKMODEL_be163892-e18f-4bf4-938e-403e7a1841c8.jpg?v=1767725661"},{"product_id":"dopeness-heavyweight-t-shirt","title":"Dopeness Heavyweight T-Shirt","description":"\u003cp\u003eThe Dopeness Heavyweight T-Shirt reminds you to back yourself every damn day that you better show up like you mean it! There are no metaphors here, only hard truth.\u003c\/p\u003e\n\u003cp\u003eWhat's on print:\u003c\/p\u003e\n\u003cp\u003eBack: One Life Live It Right Now. Trust Your Dopeness.\u003c\/p\u003e\n\u003cp\u003eFront: Thank God.\u003c\/p\u003e","brand":"ROHIT BHAI - MUMBAI","offers":[{"title":"Black \/ XS","offer_id":56073341304998,"sku":"HT-DOPENESS-XS","price":899.4,"currency_code":"INR","in_stock":false},{"title":"Black \/ S","offer_id":56073341337766,"sku":"HT-DOPENESS-S","price":899.4,"currency_code":"INR","in_stock":false},{"title":"Black \/ M","offer_id":56073341370534,"sku":"HT-DOPENESS-M","price":899.4,"currency_code":"INR","in_stock":false},{"title":"Black \/ L","offer_id":56073341403302,"sku":"HT-DOPENESS-L","price":899.4,"currency_code":"INR","in_stock":false},{"title":"Black \/ XL","offer_id":56073341436070,"sku":"HT-DOPENESS-XL","price":899.4,"currency_code":"INR","in_stock":false},{"title":"Black \/ XXL","offer_id":56073341468838,"sku":"HT-DOPENESS-XXL","price":899.4,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/4551\/3126\/files\/DOPENESSBACK.jpg?v=1767780406"},{"product_id":"goat-white-t-shirt","title":"Goat Overnight Heavyweight White T-shirt","description":"\u003cp\u003eStep into the mindset of the greatest with this limited-edition What The Flex x Goat Life white heavyweight tee. Featuring the bold “GOATed fr.” print, this piece is all about showing up, making moves, and claiming your space—because being the GOAT isn’t luck, it’s a lifestyle.                                                                                                                                                                             \u003c\/p\u003e\n\u003cp\u003eWhat's on Print:\u003cbr\u003eFront: GOATed fr\u003cbr\u003eBack: A Lot Can Happen Overnight \u003c\/p\u003e\n\u003cp\u003eStyling Tip: Set the tone with our Frost Blue Baggy Denim Jeans for a clean fit that still commands attention.\u003c\/p\u003e","brand":"ROHIT BHAI - MUMBAI","offers":[{"title":"White \/ XS","offer_id":56075038359718,"sku":"HT-GOATWHITE-XS","price":779.4,"currency_code":"INR","in_stock":false},{"title":"White \/ S","offer_id":56075038392486,"sku":"HT-GOATWHITE-S","price":779.4,"currency_code":"INR","in_stock":true},{"title":"White \/ M","offer_id":56075038425254,"sku":"HT-GOATWHITE-M","price":779.4,"currency_code":"INR","in_stock":false},{"title":"White \/ L","offer_id":56075038458022,"sku":"HT-GOATWHITE-L","price":779.4,"currency_code":"INR","in_stock":true},{"title":"White \/ XL","offer_id":56075038490790,"sku":"HT-GOATWHITE-XL","price":779.4,"currency_code":"INR","in_stock":true},{"title":"White \/ XXL","offer_id":56075038523558,"sku":"HT-GOATWHITE-XXL","price":779.4,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/4551\/3126\/files\/WHITEMODELBACK_1.jpg?v=1767966319"},{"product_id":"night-born-knit-pullover","title":"Night Born Full Sleeves Knit T-Shirt","description":"\u003cp\u003eShaped by late hours and quiet moments, this knit pullover carries the calm confidence of the night. It’s for those who come alive after dark, when ideas move slower, thoughts feel deeper, and comfort matters most.\u003c\/p\u003e\n\u003cp\u003eWhat's on Print:\u003cbr\u003eFront: What The Flex \u003c\/p\u003e\n\u003cp\u003eStyling Tip: After dark settles in, wear it with our Black Rugged Jeans  because  nothing more needed. \u003c\/p\u003e","brand":"SHRIDHAR- MUMBAI","offers":[{"title":"Black \/ XS","offer_id":56090515177638,"sku":"KW-NIGHTBORN-XS","price":1799.4,"currency_code":"INR","in_stock":true},{"title":"Black \/ S","offer_id":56090515210406,"sku":"KW-NIGHTBORN-S","price":1799.4,"currency_code":"INR","in_stock":true},{"title":"Black \/ M","offer_id":56090515243174,"sku":"KW-NIGHTBORN-M","price":1799.4,"currency_code":"INR","in_stock":true},{"title":"Black \/ L","offer_id":56090515275942,"sku":"KW-NIGHTBORN-L","price":1799.4,"currency_code":"INR","in_stock":true},{"title":"Black \/ XL","offer_id":56090515308710,"sku":"KW-NIGHTBORN-XL","price":1799.4,"currency_code":"INR","in_stock":true},{"title":"Black \/ XXL","offer_id":56090515341478,"sku":"KW-NIGHTBORN-XXL","price":1799.4,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/4551\/3126\/files\/NIGHTBORNWEBSITEMODELBACK_jpg_437864e7-218c-434f-b2cf-028f21637d9f.jpg?v=1770213910"},{"product_id":"overdrive-washed-denim-jacket","title":"Over Drive Washed Denim Jacket","description":"\u003cp\u003eThis overdrive-washed denim jacket feels like it’s already lived a few lives and kept the best parts. The faded tone carries that worn-in confidence, while sharp seam lines and zip pockets add a quiet sense of purpose.Built for layering, roaming, and repeating because good things don’t need an introduction.\u003c\/p\u003e\n\u003cp\u003eWhat's on Print:\u003cbr\u003eBack: What The Flex \u003c\/p\u003e\n\u003cp\u003eStyling Tip: For raw, untamed energy, pair it with our Stash Pocket Cargo Jeans and a basic black t-shirt for a presence that feels earned, not styled.\u003c\/p\u003e","brand":"JATIN - DELHI","offers":[{"title":"Grey \/ XS","offer_id":56095009013926,"sku":"DJ-OVERDRIVE-XS","price":2099.4,"currency_code":"INR","in_stock":true},{"title":"Grey \/ S","offer_id":56095009046694,"sku":"DJ-OVERDRIVE-S","price":2099.4,"currency_code":"INR","in_stock":true},{"title":"Grey \/ M","offer_id":56095009079462,"sku":"DJ-OVERDRIVE-M","price":2099.4,"currency_code":"INR","in_stock":true},{"title":"Grey \/ L","offer_id":56095009112230,"sku":"DJ-OVERDRIVE-L","price":2099.4,"currency_code":"INR","in_stock":true},{"title":"Grey \/ XL","offer_id":56095009144998,"sku":"DJ-OVERDRIVE-XL","price":2099.4,"currency_code":"INR","in_stock":true},{"title":"Grey \/ XXL","offer_id":56095009177766,"sku":"DJ-OVERDRIVE-XXL","price":2099.4,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/4551\/3126\/files\/FRONTMODELWEBSITE_jpg.jpg?v=1769084845"},{"product_id":"maniac-cotton-cap","title":"Maniac Cotton Cap","description":"\u003cp\u003eManiac Cotton Cap - for the ones who move with fearless energy and unapologetic style. Loud, creative, and built to stand out wherever you go.\u003c\/p\u003e\n\u003cp\u003eWhat’s on Print:\u003cbr\u003eFront: Maniac\u003cbr\u003eLeft Side: WTF logo embroidery\u003cbr\u003eRight Side: Red star embroidery\u003c\/p\u003e","brand":"KAPTURE HEADWEAR - MUMBAI","offers":[{"title":"Cream","offer_id":56639667208358,"sku":"CAP-MANIAC","price":899.4,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/4551\/3126\/files\/MANIACCAPWESBITE3.jpg?v=1773760779"}],"url":"https:\/\/wtflex.in\/collections\/40-percent-collection.oembed","provider":"WHAT THE FLEX","version":"1.0","type":"link"}